Following the growth of the protagonist in an oriental world of martial arts, Blade & Soul’s unique storytelling and character setup set the game apart from all other MMORPGs. The story is built around characters with clearly defined individual characteristics like the wicked and charming Jinsoyun, eternal Master Hong, lonely and kind-hearted Hajoon using intricately built cut scenes and quests for greater immersion.

Blade & Soul is an MMORPG packed with oriental martial arts action including techniques like 'Windwalking' cutting through the air and 'Water Dash' to run on the very surface of water. Top-level graphics techniques and concept art were used to fill action with life and realism. The graphics were remastered using Unreal Engine 4 to enhance the appearance of characters and battle scenes to be more action-packed.

The unique story and attractive characters allow Blade & Soul to branch out into other forms of cultural content. Cultural experiments linked to Blade & Soul continue with the online Library, which accumulates narrative content like webtoons and web novels, as well as the musical ‘The Dark Emissary’ dedicated to Jinsoyun, and even the official e-sports Blade & Soul Tournament World Championship.