2021. 01. 05
PANGYO, Korea (January 5, 2021) – NCSOFT, a global premier game developer and publisher, signed a memorandum of understanding (MOU) with CJ ENM for the partnership of content and digital platform business.
NCSOFT and CJ ENM will establish a joint venture in 2021, which will focus on different content businesses based on NCSOFT’s IT technology and CJ ENM’s experience in entertainment business.
The joint venture will produce a broadcast program to discover new artists. The program will be shown through NCSOFT’s K-POP entertainment platform, ‘UNIVERSE,’ and CJ ENM.
Jungha Kim, head of NCSOFT Entertainment Business Division, said “Synergy comes from different capabilities of both companies can lead to meaningful results.”
Sun Lee, head of CJ ENM Music Content Division, said, “CJ ENM and NCSOFT expect to lead entertainment business trend by combining CJ ENM’s ability on content production and business with NCSOFT’s business capability on IT platform.”
NCSOFT is utilizing the company’s IT technologies in different fields, not reducing the extent of application to games.